This is the best chocolate that is available, I believe, to me at least. I always go for a plain Dairy Milk chocolate and love letting it melt in my mouth, mm!
The chocolate has of course changed over time, including the packaging which is my least favorite bit.
I much preferred the cardboard packaging and foiled inside, rather than the plastic-y packaging. It doesn't re-seal, at all, and it's practically useless. Otherwise would've given 5 stars.